The Cartier Union Square store design project was sketched by Moinard Betaille, an interior designer who has worked with the Brand for over 20 years. The architects were inspired by a deep understanding of Cartier and a profound respect for the Brand's heritage. This collaboration resulted in a fusion of Vietnam's classic symbols with Cartier's timeless codes to create a new work of art.

Visitors entering the universe of watches will be greeted by another lacquer artwork, continuing the recurring theme of nature, depicted through the poetic imagery of the Mekong River. Known as the "Mother River," the longest river in Southeast Asia serves as a vital source of connection and exchange within the networks of Southeast Asia and South Asia, laying the foundation for Vietnam's identity in agriculture and fisheries.

The customer journey continues as they move upstairs, where another world of Cartier unfolds—grand and airy like a mansion. Dedicated to precious and high-end jewelry, the intimate space showcases exquisite creations, including a Wedding Jewelry area. The VIP Lounge and VIP Salon—private corners for esteemed customers—are surrounded by enchanting elements of flora and fauna, along with charming local touches, featuring materials like ceramics, bamboo, and rattan.

- By Luxuo Vietnam & L'Officiel Vietnam